TokenTraxx empowers creators in music, film, sports, and charity through Web3 technology.
We help foster deeper community engagement, value creation, and blockchain integration, embodying the vision of an open internet through our marketplace and TRAXX studio, a fully decentralised, customisable marketplace where you can start experimenting with deeper fan engagement and rewards right from within your website. This is all centred around the 'no coiner’ experience where zero knowledge of any crypto is needed to interact.
Effectively we build the lego board and provide pieces for your project to inject Web3 tech directly into your website and start exploring the benefits of the new internet. Blockchain, tokenisation and AI really turbocharge concepts around collectability and loyalty and also introduce new elements like royalties and payments based on engagement.
I got into crypto in 2016, fell for the tech and the opportunities to shake up the system and started thinking about opportunities to merge music and blockchain.
In late 2020, fuelled by the crippling impact lockdown was having on the music industry I founded TokenTraxx to help music creatives find alternative sources of income
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At TokenTraxx we want are revolutionising every aspect of how we create, share and love music using Web3 tech. And when I say everything, I mean everything!
We believe that on chain solves a number of the problems the music industry suffers, everything from initial registration, fingerprinting and watermarking to ensure proper accountability, on chain royalty payments, simplifying licensing for music usage, all the way through to creating a vibrant independent sector where music creatives and their fans can reward engagement though tokenisation and their own Web3 marketplaces.
AI will change everything about how we engage with music, so Blockchain and Crypto are needed to provide an automated system for check, balances and payments
The most exciting thing for me is the creative opportunities Web3 tech can offer, though generative music and art and AI and this is highlighted in my genesis NFT project - Traxxstemz.
TokenTraxx has built a brilliant team, the best of music, blockchain and digital innovation to develop the tech and services to help the music industry embrace these exciting new opportunities.
We have our own TRAXX token which powers our own protocol.
We see TRAXX as the Ethereum of the creative industries, a currency that backs this new world, empowering everyone from the small indie artist, all the way through to major corporations and media companies, connecting the communities that tie creativity together.
If you think TokenTraxx is for you apply to join our family
For more info on Web3 check out my handy resource
